Your first 1,000 customers,
engineered.
Brand identity, Shopify buildout, Meta ad creative, and subscription logistics — wired together in a single retainer. No more juggling seven freelancers.
Monthly Recurring Revenue
$0
Customer Acq. Cost
$14
Total Customers
0
Avg. Order Value
$47.20
Doing it yourself costs more
than you think.
Seven freelancers, three timelines, and a Slack graveyard — or one retainer that ships the whole stack.
8–14 weeks
$4,200–$12K
$61 avg. CAC
3–6 weeks
7 freelancers
$18K–$40K+
+ 20–30 hrs/month of your time
One retainer
Fixed monthly, cancel anytime after Week 12
Every week, a
measurable output.
Click any node to see the exact deliverables. No vague "strategy sessions" — everything ships on a date.
Discovery & Brand Foundation
- ICP workshops — 3 customer persona documents
- Competitive positioning map
- Brand naming shortlist (5 options)
- Visual identity brief approved
Visual Identity & Shopify Architecture
- Logo suite + brand guidelines PDF
- Shopify theme selected and customized
- Product pages, PDP copy, and imagery brief
- Email capture flow live
Subscription Stack & Offer Design
- ReCharge + Klaviyo integration complete
- Subscription offer ladder (3 tiers)
- Welcome sequence (5-email flow)
- First 100 beta subscribers invited
Meta Creative & Paid Acquisition
- 8 ad creative variants (static + video)
- Offer testing matrix (3 hooks × 3 angles)
- Meta pixel + conversions API wired
- First $1K ad spend deployed with daily CAC tracking
Optimization & Scaling
- Winning creative identified and scaled
- CAC below $20 target or retainer paused
- LTV model built from cohort 1 data
- Referral program launched
Traction Report & Growth Handoff
- Full performance dashboard delivered
- Investor-ready traction deck (MRR, CAC, LTV)
- Playbook for in-house or agency handoff
- Bridge round readiness review call
Three founders.
Three dashboards pointing up.
Different categories, same result: a scoreboard that earns the next round.
$18.4K
MRR at Week 12
$14
CAC
391
Subscribers
Brineyard
Artisanal hot sauce subscription — zero online presence to $18.4K MRR in 12 weeks.
"I thought I needed a year. We had recurring revenue in 11 weeks."
$28.7K
MRR at Week 12
$11
CAC
Closed
Bridge Round
Luminate Skin
Ex-P&G brand manager closed $250K pre-seed. Needed traction before bridge.
"The traction deck Seedling built is what closed our bridge. Full stop."
$23.4K
MRR at Week 12
34%
Backer Conversion
2.1%
Churn Rate
Stackable
Modular desk organizer — 2,400 Kickstarter backers converted to subscription.
"Going from fulfillment chaos to a real subscription business in 3 months felt impossible. It wasn't."
Your first 1,000 customers,
engineered.
We take 4 founders per cohort. Tell us where you are — if there's a fit, you'll have a strategy call booked within 24 hours.